I wouldn't say I'm a pomade connoisseur, but I've tried enough of them to know what I like and don't like. This is the best stuff I've found. It has a pleasant but not overpowering scent, rubs in well into my hair, and softens perfectly over time. But by far the BEST part of this pomade is the HOLD. My hair aggressively wants to move forward and down, and this is the only pomade I've found that actually keeps my hair up into position! And it does so without leaving my hair stiff. I was bummed they took this product off Amazon, but it's one of the few products I will go out of my way to buy. Cannot recommend enough. Will continue to buy as long as they make this product.