My husband was looking for an unscented, natural pomade for years! He found one a (from a different company)a few years ago,liked it and ordered again..but the product wasn't the same,it had a very strong fragrance that wasn't in before. So, I searched for him online and found Battle born Grooming Co.! Not only is the pomade unscented, natural ingredients and from a small business! The only thing we can smell is the light hint of beeswax! My husband and son use this pomade everyday in their stick straight hair and they say it holds well easily washed out in the shower and doesn't feel heavy or crunchy. The costumer service is also impressive. I got the 2 for 1 deal and the product I chose for free didn't come unscented so the owner said he could make a batch unscented for me! How's that for service?!!- It's a gift,so I haven't used it but I did smell it and... couldn't smell a thing! Great! Awesome company and great product!